Marketing principles, organization and policies
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Marketing principles, organization and policies

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Published by McGraw-Hill book company, inc. in New York, and London .
Written in English


  • Marketing.

Book details:

Edition Notes

Statementby John Freeman Pyle.
LC ClassificationsHF5415 .P9
The Physical Object
Paginationviii, 565 p.
Number of Pages565
ID Numbers
Open LibraryOL6759438M
LC Control Number31015719

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This is the table of contents for the book Marketing Principles (v. ). For more details on it (including licensing), click here. This book is licensed under a . About the Author. As a team, Philip Kotler and Gary Armstrong provide a blend of skills uniquely suited to writing an introductory marketing text. Professor Kotler is one of the world’s leading authorities on marketing. Professor Armstrong is an award-winning teacher of undergraduate business by:   Types of marketing organisationPRODUCT TYPE OF MARKETING ORGANISATIONIn Product marketing organisation forms assigns to product manager with the responsibility for marketing decisions of particular product or groups of product manager acts as a Little manager. The marketing field has changed dramatically in recent years in direct response to the way technology has affected the wider practice of management. Technology now affects virtually every facet of how organizations design, plan, execute, and measure their marketing efforts.

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